Hone.
The thing you need built? I build it.
Tell me what your business is actually stuck on and I'll build the software that fixes it. Strategy, design, and the code underneath, all from one person who owns the result.
Featured Work
An AI deal-sourcing platform that runs itself
An investment team was hunting companies by hand and still missing most of the market. So I built them two internal tools that find, enrich, score, and track companies on their own. Here's what changed:
~1,000
Companies / Week
13,000+
Hours Eliminated / Year
xx,xxx+
Companies Processed
$10–15
Cost / 1K Companies
What I Build
Software, and the thinking that makes it work
Most of what I make is custom software and AI tools. I build sites too. And I figure out the whole plan first, so we build the right thing instead of guessing at it.
01
From $1,500Custom Software & AI Tools
“The tool you need doesn't exist yet? Good. I'll build it.”
Internal tools, AI pipelines, and web apps for teams with no developer to spare. I built a deal-sourcing platform that now runs about 1,000 companies a week without anyone touching it.
02
From $600Web Builds
“A site that earns its keep, not one that just sits there looking pretty.”
Kajabi, Shopify, Squarespace, Webflow, or fully custom. I work out what the site has to do for your business first, then build the platform that pulls it off.
03
From $300Strategy & Research
“I figure out what to build before I build it.”
Competitive research, audience mapping, and a plan you can actually run with. Built into every project, or book it on its own when the thinking is all you need.
Who I Help
So who hires me?
Package 01
Launch Partner
Founders & Early-Stage Startups
“You need it built and there's nobody to build it.”
No technical co-founder, no dev team, and a pile of things that have to exist: an internal tool, an AI workflow, a web app. I scope it, build it, ship it, then stick around for whatever launch throws at you.
Project-based engagement
Package 02
Growth Partner
Small Business & E-commerce
“Your tools don't talk to each other.”
Orders here, customers there, and you in the middle copying data between them by hand. I tidy the stack, automate the boring stuff, and build what's missing so the whole thing runs without you babysitting it.
Monthly retainer
Package 03
Backend Partner
Agencies & Consultants
“You won the work. Now you need someone to build it.”
You keep the client relationship. I'm the technical muscle behind it: white-label web and software work you can put your name on, delivered without the drama.
White-label partnership
Toolkit
What I Work With
I'm not loyal to any one platform. I pick the tool that fits your business, not the one I'm comfiest in.
Web
AI & Automation
Strategy
Design
What people say
I couldn't have launched my business without Daniell. He excelled at strategy, research, creative execution, and building the technology to streamline operations. Hard working, reliable, a great communicator. Can't wait to work with him again.
Brian W. · VC + AI software
Sound like what you need? Let's talk.
Tell me what you're working on — game on.