Elena Givone Academy
Building an Academy for an Award-Winning Photographer
Elena is an internationally recognized photographer who wanted to teach. I helped her launch her academy — first on Kajabi for digital courses, then transitioned to Squarespace when her focus shifted to in-person workshops. The platform adapted to the business, not the other way around.
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Academy platform setup (Kajabi, then Squarespace)
Course structure & content hosting
Website design aligned to visual brand
Workshop listings & event management
Tech Stack
The Challenge
Elena Givone — an award-winning Italian photographer, Fujifilm X-Photographer, and Elinchrom ambassador — wanted to start offering education to fellow photographers. She needed a platform to launch courses, but as her vision evolved toward in-person workshops between Italy and Sri Lanka, the setup had to adapt with her.
The Approach
Built the initial academy on Kajabi with course structure, content hosting, and checkout flows
As Elena's focus shifted from digital courses to physical workshops, re-evaluated the platform needs
Transitioned the academy to Squarespace — better suited for workshop listings, event-based content, and her visual brand
Designed the site to showcase her portfolio, published books, and upcoming workshop schedule
Key Features
Portfolio showcase for photography, books, and social projects
Workshop schedule with event-based listings
Course structure for digital education content
Brand-consistent design reflecting Elena's international presence
The Results
Academy launched and operational, giving Elena a professional home for her education offering
Smooth transition from Kajabi to Squarespace without losing momentum
Platform now aligned with her workshop-first model — easy to update events and listings
Site reflects Elena's international brand across photography, education, and social projects
This project combined
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