Services
What I Build
Most of what I do is custom software: internal tools, AI pipelines, and web apps for teams that need something built and have no developer to build it.
I build websites too, and I plan every project before I touch the code. Here's what each of those looks like in practice.
Starting prices — final number depends on scope
SELECT MODE
▸ Software & AI
Web Builds
Strategy
INSERT COIN
01
From $1,500Custom Software & AI Tools
The tool you need doesn't exist yet? I'll build it.
You've got a process living in spreadsheets and someone's head, or a product idea that needs real engineering, and nobody on payroll to build it. That's me. I make web apps, internal tools, AI pipelines, and the integrations that finally get your stack talking to itself. For one investment team, I built a two-tool platform that now sources and enriches around 1,000 companies a week on its own. I reach for Next.js, Firebase, and Gemini when they fit. What matters is the tool doing the job, not the logo on it.
What You Get
- A tool shaped around how your team actually works, not a SaaS you contort yourself to fit
- The manual research, data entry, and copy-paste grind runs itself
- AI doing real work inside your pipeline, not a chatbot bolted on for show
- One person owns the whole build, so nothing falls through the cracks between brief and ship
02
From $600Web Builds
Need a site? I build those too.
Maybe you don't need custom software. You need a site that loads fast, looks right, and turns visitors into bookings or sales. I build on Kajabi, Shopify, Squarespace, Webflow, or a custom Next.js front end, chosen around what your business actually has to do. Because I work out the business case before the design, the sites tend to convert instead of just sitting there. And once it's live, I keep it running.
What You Get
- Built around one clear goal: more bookings, more sales, more inquiries
- The platform fits your business, not whichever one I happen to like this month
- Fast, accessible, and ready to grow when you are
- I maintain it after launch, so the contact form never quietly dies at 2 AM
03
From $300Included with any buildStrategy & Research
I want to know what we're building before I build it.
Before I open a code editor, I want to know what we're making and why. That means competitive research, audience mapping, and a plan you can act on, not a strategy doc you file and forget. It's built into every project I take on, and you can also book it on its own — an audit, a discovery sprint, a competitive read — when the thinking is the part you actually need.
What You Get
- A clear read on where you stand against the competitors that actually matter
- A plan tied to what gets built, not a 40-page deck collecting dust
- Scope decided on purpose, so the budget lands where it counts
- Decisions backed by research instead of a gut feeling
Process
How This Works
No 12-step onboarding gauntlet. Here's what actually happens:
01
Discovery
We get on a call and I learn how your business really runs: where the time goes, what you've already tried, and what a win looks like. You leave with my honest read on whether this is even worth building.
02
Strategy
I map the work before touching code: what gets built, in what order, what 'done' means, and a timeline. You sign off on the plan and the scope, so no surprise invoices show up later.
03
Build
I design and ship in focused sprints, usually one to two weeks each. You see working software at the end of every cycle and can course-correct while it's still cheap to change.
04
Refine
After launch I watch how it performs and fix what the real world surfaces. The goal isn't to call it done. It's to keep it working as your business changes.
Toolkit
What I Work With
I'm not loyal to any one platform. I pick the tool that fits your business, not the one I'm comfiest in.
Web
AI & Automation
Strategy
Design
Let's figure out what you actually need. Game on.
Plenty of projects start as “I think we need a website” and turn into something far more useful once we dig in. Tell me what's going on and I'll tell you where I'd start.